Alisha Croft, known artistically as Lu Loveless, is a Dallas-based painter and designer whose work lives at the intersection of fine art and design.

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She holds a BFA in Painting from Southern Methodist University (2011) and a Master of Architecture from Tulane University (2016), and her creative path has moved fluidly through mediums and disciplines — from traditional painting to window displays, to years spent in design firms creating custom flooring, rugs, wallpapers, and site-specific installations around the world.

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Lu’s practice is rooted in her background in architecture and interior design, and shaped by her belief that color, texture, and light can shift the way a space feels. She approaches every project with a playful, intuitive eye, creating work that brings warmth, personality, and a sense of ease into everyday living.

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Inspired by Bauhaus weaving, modernist architecture, traditional craft, and mystical symbolism, her art explores structure and spontaneity — precision and play.

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Her time studying and living in New Orleans left an indelible mark on her work, infusing it with energy, warmth, and a sense of joyful experimentation. She never aims for perfection — instead, her practice is about curiosity, color, and staying open to the unexpected, both in design and in life.